ITALY, Milan: In a photograph taken by Make It Kenya, 8 September 2015, Kenyan President Uhuru Kenyatta looks on at the Make It Kenya international brand campaign launch in the Italian city of Milan. Introduced by the Ministry of East African Affairs, Commerce and Tourism (MEAACT) to promote and enhance Kenya’s position as a global leader in tourism, commerce and investment, the VIP event at Kenya House, an extension of Kenya’s Expo pavilion that is located in the centre of Milan and being used to further showcase Kenya’s cultural and economic assets, saw President Kenyatta officially activate the new digital portal MakeItKenya.com and supporting social media platforms. The digital elements have been specifically designed as a source of rich sharable content that will connect the world to Kenya, through people’s computers, smart phones and digital devices. MANDATORY CREDIT: MAKE IT KENYA PHOTO / STUART PRICE.