Kenyans to Drink More as KBL Unveils Festive Season Price Cuts and Holiday Campaigns!

Kenya Breweries Limited (KBL), a subsidiary of East African Breweries Limited (EABL), has announced a strategic price reduction for its Mainstream Spirits (MSS) portfolio ahead of the festive season. The initiative covers popular brands like Chrome Gin, Chrome Vodka, Kane Extra, and Triple Ace Vodka, with prices slashed by up to Ksh60 for 750ml bottles and up to Ksh30 for 250ml bottles. The move aligns with KBL’s goal to make its premium-quality products more accessible during a time when families and friends come together to celebrate.

In addition to the price cuts, KBL is leveraging the festive season to deepen engagement through campaigns like the Tujengane and Wrap Up initiatives. Tujengane focuses on community upliftment, offering prizes such as motorbikes, rent waivers, and shopping vouchers through a consumer draw. Meanwhile, the Wrap Up campaign provides custom wrapping options for alcohol gift packs, enhancing the holiday experience. A partnership with the Tis the Season Christmas concert series further underscores KBL’s efforts to connect with consumers during this time​.

KBL’s financial performance has been strong, with spirits sales contributing significantly to its Ksh124.1 billion revenue in the 2023/24 fiscal year. The price reductions and campaigns aim to sustain growth by appealing to cost-sensitive consumers amid economic challenges while strengthening brand loyalty​.

For more details on the festive promotions, visit the official campaign pages or follow KBL’s updates.